Research Design
Why Your Survey Questions Are Biasing Your Results (And How to Fix It)
Most surveys fail before a single response comes in. The way questions are worded, ordered, and framed shapes answers in ways researchers rarely anticipate — here's how to design smarter from the start.
Will Bear · June 12, 2025 · 6 min read
AI Tools
How AI Is Changing the Way We Design Research Instruments
From generating question banks to auto-detecting logical inconsistencies, AI is quietly transforming how surveys get built.
Will Bear · May 28, 2025 · 4 min read
Best Practices
Likert Scales Done Right: A Guide for Researchers and Product Teams
Five-point or seven-point? Labeled or unlabeled? Forced choice or neutral midpoint? The answers matter more than you think.
Will Bear · May 14, 2025 · 5 min read